Clip Blog | Maria Topor

About Maria Topor

Maria is one of Clip's founders with extensive experience in Influencer Marketing, Paid Social, and Operations.

UGC UGC Creators

Why Most UGC Advice Online Is Misleading (2026 Guide)

UGC looks simple on social media, but the reality is very different.

by Maria Topor

· 3 days ago

Social Media Marketing

If You’re Not Looking at These 8 Metrics, You’re Not Running Ads

Running ads without checking metrics is like driving with your eyes closed. You don’t need 50 numbers to feel “data-driven”, you need 8 that guide decisions.

by Maria Topor

· 13 days ago

UGC UGC Creators

Should UGC Creators Post Brand Work on Their Own Instagram?

Posting UGC brand work on your own Instagram can get you more inbound deals, but it can also hurt trust, especially if brands want that “real-person” vibe

by Maria Topor

· 24 days ago

UGC Ad Testing Framework: How to Find Winners in 7 Days

A 7-day testing framework to identify winners fast using hooks, angles, iterations, and budget splits

by Maria Topor

· a month ago

UGC Tools

What is B-Roll? The Complete Guide for Brands and Creators

We're glad you asked! It's not just a filming term. It's also a fantastic tool for creating video ads that convert.

by Maria Topor

· 6 months ago

UGC Marketing

5 Tips to Grow Your Brand with User-Generated Content (UGC)

Okay–so you have some fantastic UGC from Clip and want to make the most of it, right? How? ❤️

by Maria Topor

· 8 months ago

Podcast

UGC Ads 101: How to Set Up Your Campaigns (Mini-Series, Ep. 1) with Stefan

Welcome to the first episode of our new mini-series all about ads and user-generated content (UGC)! In this conversation, we're joined by Stefan, founder of Clip and Social Cat, to walk through eve...

by Maria Topor

· a year ago

Podcast

Building Better Relationships in UGC

Great relationships between brands and UGC creators don’t just happen, they’re built with clear, kind, and timely communication. In this episode, we dive into how to ask the right questions, respon...

by Maria Topor

· a year ago

Podcast

🎄✨ Holiday Special: Wrapping Up 2024 with Heartfelt Reflections

This isn’t just another podcast episode! It’s a heartfelt moment to pause, reflect, and connect. It’s a closer, more candid conversation where we connect with you, our audience, in a way that fee...

by Maria Topor

· a year ago

Podcast

Behind the Pitch: How Brands and Creators Connect in UGC

How do brands and creators connect in the UGC space? This episode walks you through the process. What happens when brands reach out to creators and when creators pitch to brands? From IG requests ...

by Maria Topor

· a year ago

Podcast

Authenticity vs Styled: Finding the Balance in UGC

Should UGC feel raw and genuine or polished and styled? It’s a question every brand and creator asks when it comes to UGC. We’re breaking down what works, why it works, and how to balance authentic...

by Maria Topor

· a year ago

Podcast

Editing, Production, and Prep Tips for UGC Creators

This episode covers the key steps for creating standout UGC content. From prepping your gear to perfecting your edits, we break down each phase of video production. From small details like a cle...

by Maria Topor

· a year ago

Podcast

Sharing UGC Work on Social Media, UGC Profiles and Whitelisting

Join us for a quick, informative episode on how UGC creators are making waves by sharing their work on social media, building professional UGC profiles, and using whitelisting to enhance brand coll...

by Maria Topor

· a year ago

Podcast

Ask an Accountant: Finances for Creators with Leanne

In this episode, Ally and Nikola sit down with a specialised accountant to answer the questions every UGC creator needs to know. They dive into essential tips on tracking income, managing expenses,...

by Maria Topor

· a year ago

Podcast

A Founder’s Story with Stefan

Our special guest for today's episode is Stefan, founder of Clip and Social Cat. Stefan takes us through his entrepreneurial journey: from post-uni experiences to building two successful platform...

by Maria Topor

· a year ago

Podcast

Sharpen Your Skills: Essential Filming Tips for Creators

In this episode we're focusing on the often overlooked details that can make a huge difference in how you present yourself on camera. From looking polished and professional with a tidy appearance...

by Maria Topor

· a year ago

Podcast

Stay Organised: Best Digital Tools for Creators

We’ve already covered the physical gear you need to create great content. Now it’s time to talk about the digital tools. This episode is all about the apps and software that help you plan, shoot, ...

by Maria Topor

· 2 years ago

Podcast

Creators' Must-Have Equipment

What does it take to create amazing content? The right tools can make all the difference! In this episode, we’ll show you how to create high-quality content with affordable gear—no need to spend a...

by Maria Topor

· 2 years ago

Podcast

The Difference Between Ad vs Organic UGC

What sets ad-generated UGC apart from organic UGC? Discover how each type influences brand perception and audience engagement, and get tips on how to use them to your advantage....

by Maria Topor

· 2 years ago

Podcast

Creator Spotlight With Amy

We are proud of our creators and always keen to learn more about themselves and their journey as content creators. Our special guest for today's episode is Amy's who has been creating content on ...

by Maria Topor

· 2 years ago

Podcast

UGC Videos Breakdown

There are a couple of video options when it comes to creating your UGC campaign so we thought that it would be helpful to get into each of them. In today's episode we break down these formats lik...

by Maria Topor

· 2 years ago

Podcast

Clip's Acceptance & Approval Process With Special Guest

Clip approves only 7% of the creators that go through the onboarding process. Find out more about this low approval rate, tips on what makes a good portfolio and awkward video uploads in this new...

by Maria Topor

· 2 years ago

Educational Marketing

What is a Brand Ambassador? The Only Guide You’ll Need

by Maria Topor

· 2 years ago

Podcast

The Fear of AI Taking Over UGC

With AI tools like ChatGPT becoming more sophisticated, we're at a crossroads where creativity meets technology, but can AI replace human-generated content? Find out what is our opinion on AI rep...

by Maria Topor

· 2 years ago

Educational UGC

Best practices for getting high-converting UGC videos

To get UGC that converts, you'll have to be able to do a few things well. This article teaches you to do all of that.

by Maria Topor

· 2 years ago

Podcast

UGC Briefs Demystified: Tips, Tricks, and Examples

In this episode, we’re breaking down the secrets to crafting spot-on UGC briefs. We’ll share standout examples, guide you through the creation process, and highlight essential focus points. Plus,...

by Maria Topor

· 2 years ago

Podcast

Influencers vs UGC: Authenticity and the Shift in Content Marketing

In this episode, we explore the changing world of content marketing by looking at influencers and user-generated content (UGC) creators. We'll explain the differences between influencers, who promo...

by Maria Topor

· 2 years ago

UGC Social Media Podcast

Clip Collective - Pilot Episode

Join us on our very first episode of Clip Collective! In this pilot, you'll get to know the voices behind Clip, discover our backgrounds, both personal and professional and what brought us together...

by Maria Topor

· 2 years ago

Social Media Podcast

Introducing Clip Collective Podcast - powered by Clip

Clip is a UGC platform that connects brands with best-in-class video creators while also nurturing our community to become the greatest in the industry. Clip Collective was born out of our shared ...

by Maria Topor

· 2 years ago

UGC Creators Educational

What is the Best Camera for Content Creators? Our Top 5 Choices

Are you ready? Let's figure out the best camera for content creators together 📷

by Maria Topor

· 2 years ago

Educational UGC

The Anatomy of a Killer Testimonial Video for Brands

"Hey guys! Today I wanted to talk to you about one of my favorite things EVER!"

by Maria Topor

· 2 years ago

UGC Marketing

What's the Best UGC Agency in 2025? Our Top 5 Picks

If you're looking for a TikTok UGC agency or an Instagram UGC agency, you've come to the right place.

by Maria Topor

· 2 years ago

Social Media Advertising

What is Whitelisting in Social Media: The Complete Guide

Maybe you recently read an article or chatted with a colleague and heard about whitelisting on Instagram or TikTok…

by Maria Topor

· 2 years ago

UGC Advertising

4 examples of top-performing UGC videos in 2024 for brands

There are many directions you can go with UGC. But which ones will help you reach your goals? 🎞️

by Maria Topor

· 2 years ago

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About Maria Topor

Why Most UGC Advice Online Is Misleading (2026 Guide)

If You’re Not Looking at These 8 Metrics, You’re Not Running Ads

Should UGC Creators Post Brand Work on Their Own Instagram?

UGC Ad Testing Framework: How to Find Winners in 7 Days

What is B-Roll? The Complete Guide for Brands and Creators

5 Tips to Grow Your Brand with User-Generated Content (UGC)

UGC Ads 101: How to Set Up Your Campaigns (Mini-Series, Ep. 1) with Stefan

Building Better Relationships in UGC

🎄✨ Holiday Special: Wrapping Up 2024 with Heartfelt Reflections

Behind the Pitch: How Brands and Creators Connect in UGC

Authenticity vs Styled: Finding the Balance in UGC

Editing, Production, and Prep Tips for UGC Creators

Sharing UGC Work on Social Media, UGC Profiles and Whitelisting

Ask an Accountant: Finances for Creators with Leanne

A Founder’s Story with Stefan

Sharpen Your Skills: Essential Filming Tips for Creators

Stay Organised: Best Digital Tools for Creators

Creators' Must-Have Equipment

The Difference Between Ad vs Organic UGC

Creator Spotlight With Amy

UGC Videos Breakdown

Clip's Acceptance & Approval Process With Special Guest

What is a Brand Ambassador? The Only Guide You’ll Need

The Fear of AI Taking Over UGC

Best practices for getting high-converting UGC videos

UGC Briefs Demystified: Tips, Tricks, and Examples

Influencers vs UGC: Authenticity and the Shift in Content Marketing

Clip Collective - Pilot Episode

Introducing Clip Collective Podcast - powered by Clip

What is the Best Camera for Content Creators? Our Top 5 Choices

The Anatomy of a Killer Testimonial Video for Brands

What's the Best UGC Agency in 2025? Our Top 5 Picks

What is Whitelisting in Social Media: The Complete Guide

4 examples of top-performing UGC videos in 2024 for brands